Born on the tennis court and made for everything beyond it.
We design diamond jewellery that moves with you wherever life takes you. Co-founded by professional tennis player Donna Vekić and entrepreneur Ashna Ruia, DASH was shaped by a simple realization: diamonds shouldn’t sit quietly in a box — they should live boldly in your everyday. Whether you’re stepping onto a court, into a meeting, or out for the night, your jewellery should feel powerful, effortless, and unmistakably you.
Our pieces are crafted with diamonds that are modern, ethical, and engineered for brilliance, offered in both lab-grown and natural options, set in designs that blend athletic edge with elevated luxury. Every collection is influenced by the energy of sport, the confidence of fashion, and the culture of being iconic in your own skin.
This is diamond jewellery you can play in. Sweat in. Celebrate in. Travel in. Live in.
This is shine that stays undefeated.
Welcome to the world of DASH
Diamonds That Play.
Our worlds — sport, fashion, and modern luxury — come together in DASH. Jewellery with energy, elegance and confidence.
For me, jewellery has always been emotional. I’ve worn diamonds through victories, losses, long training days, and some of the biggest moments of my career. They make me feel strong, empowered, and grounded — even when the stakes are high.
Wearing diamonds on court wasn’t a fashion choice; it was a part of who I am. And over the years, people kept asking about the pieces I played in. That’s when I realised something important: jewellery shouldn’t be something you take off to live your life. It should move with you, shine with you, and become part of your rituals.
With DASH, we wanted to create diamonds that feel as good in motion as they do in stillness — pieces that keep up with your rhythm, your ambition, and your energy. Jewellery you can rely on, no matter what your court looks like.
Style has always been part of my world, something passed down through the women in my family, almost like a quiet legacy. It shaped the way I see design, detail, and the power of a well-made piece. Along with Dash, I have built LehLah, a platform that helps brands streamline all their influencer marketing in one place. Through that journey, I learned that true luxury lies in ease, the ability to move through life feeling polished without trying too hard.
I’ve also been a tennis fan for as long as I can remember, drawn to the elegance of the sport and the confidence it represents. When Donna and I imagined Dash, it felt natural to bring those worlds together: movement, style and the kind of ease that comes from knowing exactly who you are. I believe jewellery should be created for real life, not stored away for rare occasions. I like wearing my sparkle every day and owning it. Luxury should elevate your day while keeping up with your rhythm. That’s the spirit behind Dash: refined, bold and designed to move.
